Modern retailers know that shelving is more than just a structure — it’s a defining element of store design and brand perception. CAEM’s latest project demonstrates how gondola shelving with round edges can refresh the look of a store, strengthen its visual identity, and stay within budget.
A leading retailer with more than 500 stores exceeding 2,000 m² wanted to differentiate its store environment from standard metal gondolas.
The goals were clear:
Appeal to a more design-conscious and female-oriented audience
Maintain operational efficiency and upper-shelf storage
Stay within strict CAPEX constraints
They needed a solution that could modernize the store’s appearance without a full fixture replacement.
CAEM supplied gondola shelving compatible with other manufacturers’ round-edge signage systems. This simple, yet strategic solution delivered:
A modern and elegant store look with smooth curved profiles
Full compatibility with existing uprights and shelving
A consistent store identity across aisles and promotional zones
By reusing existing gondola structures, CAEM achieved a premium, design-driven aesthetic at a fraction of the cost and with zero operational disruption.
Along the aisles, CAEM developed custom category fixtures that improved product organization and merchandising efficiency.
Promotional gondolas were fitted with the same rounded headers and acrylic riser displays, ensuring a uniform and polished look across the entire retail space.
The result: a clean, visually cohesive shopping environment that enhances the customer experience and strengthens the retailer’s visual storytelling.
The new round-edge gondola shelving blends durability, modularity, and design appeal. Store staff benefit from easier product handling and faster restocking, while shoppers enjoy a smoother, more engaging experience.
CAEM proved that small, budget-conscious design upgrades can have a big impact — elevating brand identity and improving day-to-day retail operations.
How do these gondolas improve merchandising?
The rounded design improves signage placement and visual continuity, creating better product visibility and category organization.
Is gondola shelving with round edges expensive?
No. The system is modular and compatible, allowing retailers to reuse existing components and achieve a modern upgrade with minimal cost.