In retail, impulse purchasing is a powerful driver of revenue. These products are not actively sought by the customer — yet, when displayed correctly, they can significantly increase basket value.
CAEM has developed modular impulse-purchase displays designed to elevate low-cost items, turning underused spaces into high-impact, high-performance merchandising zones.

Rethinking Impulse Shopping

Low-price items — small tools, automotive accessories, cleaning products — need to be immediately visible, easy to browse and attractively presented.
The goal is simple: spark curiosity and encourage a spontaneous purchase, without disrupting the shopper’s journey.

CAEM’s solutions are designed precisely for this purpose: transforming inexpensive products into a visually compelling, organised display that communicates quality and reliability.

Modular Structures Fully Adjustable to Any Category

CAEM’s impulse-purchase displays are built on modular steel structures that adapt to any product type or store layout.
These systems allow retailers to:

• adjust height, shelves and accessories,

• add or remove display components,

• create linear or compact configurations,

• organise large quantities of small products without clutter.

Side and front panels can be customised with brand colours or graphic elements, strengthening brand identity and enhancing overall visual impact.

A Premium Look for Low-Cost Products

Despite being intended for economical items, these displays deliver a premium, clean and professional aesthetic.
Built on high-strength steel frames, they ensure long-term durability while making even simple products appear more valuable and desirable.

The contrast between minimal design and low-priced products creates a visually appealing zone that encourages customer engagement and increases sell-through.

An Engaging Impulse Area for Every Product Type

Thanks to their modularity, customisation and robust materials, CAEM’s solutions create engaging impulse-purchase zones suited for any product category:
automotive accessories, cleaning items, small tools, technical gadgets and more.

Customers are guided naturally toward the products, with a clear and intuitive layout that enhances browsing and encourages quick decision-making.

FAQ

What are impulse-purchase displays?
Displays designed to showcase products that customers buy spontaneously, without actively searching for them.

Why are they important in retail?
They increase basket value and improve store profitability by highlighting low-cost items in strategic areas.

Can these displays be customised?
Yes. Panels, accessories, colours and layouts can be fully customised to reflect the retailer’s brand identity.

Are modular impulse displays only for automotive stores?
Not at all. They are suitable for any category of small items: home, DIY, hardware, cleaning, decoration and