How can you ensure visibility even on the top shelf in a supermarket?

Top-shelf visibility is a real supermarket challenge
In supermarkets, the highest shelves are often the least effective.
Solid shelves, closed structures or visually heavy elements reduce product readability, making it harder for customers to recognise brands, packaging and SKUs.

Ensuring visibility even on the top shelf means improving the shopping experience, increasing assortment clarity and making every centimetre of shelving truly productive.


The solution: M25 shelving with a wire top shelf
To address this challenge, CAEM developed a configuration based on the M25 shelving system, integrating a wire top shelf.

This design choice allows sightlines to pass through the shelving, removing the visual barrier typically created by solid shelves.
The result is full product visibility, with items remaining clearly recognisable even from a distance and from different angles within the store.

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Why a wire top shelf improves visibility
A wire shelf offers several functional advantages:

  • it allows natural and artificial light to pass through,

  • it does not block graphics or packaging on lower shelves,

  • it ensures visibility for customers of different heights,

  • it visually lightens the overall shelving structure.

In high-traffic supermarkets, this solution helps create a clearer, more organised and more intuitive display.


A layout designed for different functions and loads
Not all supermarket areas have the same requirements.
Alongside categories that need maximum visibility, there are zones dedicated to heavy and bulky products, where structural load capacity is the priority.

For this reason, the M25 system with wire top shelf was combined with a dedicated heavy-duty solution.


4Post for bulky products and water pallets
In the area dedicated to water pallets, CAEM installed the 4Post system, designed to support heavy loads in complete safety.
This solution allows retailers to manage high-weight products while maintaining order, stability and visual consistency with the rest of the store layout.

The combination of M25 and 4Post makes it possible to address very different requirements within the same supermarket.

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A simple but strategic choice
Choosing a wire top shelf is not just a technical detail — it is a strategic decision.
It improves visibility, enhances assortment readability and ensures that every shelf level contributes to store performance.

Combined with the modularity of the M25 system and the strength of 4Post, CAEM delivers a complete solution for supermarkets looking to balance visibility, safety and functionality.

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FAQ

Why is top-shelf visibility important in supermarkets?
Because it directly affects product recognition and the overall shopping experience.

What is a wire top shelf?
It is a shelf made of metal wire that allows light and visibility to pass through, avoiding the visual barrier of solid shelves.

Is a wire shelf suitable for retail use?
Yes. It is designed for retail environments and fully integrated into the M25 system, ensuring stability and reliability.

When should the 4Post system be used?
For heavy or bulky products, such as water pallets or high-load items.

Can M25 and 4Post be used in the same supermarket?
Yes. They are complementary systems designed to work together within the same store layout.

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