Wire Shelving: Efficiency and Merchandising for Retail

A large international retailer with over 600 stores, offering everything from household goods to toys and food, faced a critical challenge: their store format had become outdated, losing alignment with their mission to be “the best shop in town.”

The Challenge
The existing store design limited visual impact, drove up maintenance costs, and failed to properly highlight new merchandise categories.

The CAEM Solution
CAEM designed and installed a wire shelving system with seamless alignment, minimized front edges, and integrated brackets. This created a continuous merchandising line, allowing price tags and promotional barkers to stand out clearly.

Key Benefits

• Better Merchandising: A continuous display line that enhances product visibility and category impact.

• Operational Efficiency: Wire shelves reduce dust accumulation and cleaning needs, driving a 25% reduction in store maintenance costs.

• Flexible Promotion: Individual price tags that slide easily, complemented by larger barkers for promotions.

• Custom Finishes: Bespoke anthracite and white coatings with special microgranularity powders that enhance both aesthetics and durability.

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The Result
The new wire shelving system not only elevated the customer experience but also delivered measurable improvements in sales performance and operating cost efficiency.